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Color Postcard Printing

You're planning a marketing campaign which will begin and end with color postcard printing. In discussing the plan with your graphic designer, give careful consideration to the colors you use in your marketing materials.

Colors have symbolic and psychological meanings as well as customary meanings. Red represents, for instance, bravery and blood - as shown in the classic title "The Red Badge of Courage" about the American Civil War. Perhaps it was this symbolism that naturally led governments to use red to denote danger and urgency as in stop lights and fire engines. In psychology, the color red may increase anxiety, blood pressure and respiration rates Using red on color postcard printing indicates something urgent, important and exciting.

Blue, on the other hand has a psychologically calming effect on many people. In color postcard printing, blue is often used to express freedom and serenity. Using blue on color postcard printing for a yoga studio would be appropriate, both symbolically and psychologically.

Green is, of course, the color of 2010. Green will customarily denote nature, but it has come to mean all things sustainable, eco-friendly and forward-thinking. If you use even a bit of green in your color postcard printing, your target audience will have the subtle psychological impression that you are doing things in a modern and desirable way.

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