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Postcard Design

Your postcard design needs to accomplish several things at once in order to maximize your ROI. . Foremost, this design will reach out to current and potential customers, so it needs to identify your company, advertise a particular product, service or event, and specify contact information. Here are some ideas to consider when setting your design priorities.

What is your budget? If this postcard is part of a larger marketing plan, make sure you budget for art direction and graphic design as well as printing and distribution. Many online printing companies, such as PostcardPrinting.com contain design tools that are easy to use and may eliminate the need for a professional graphic designer. Try to continue the theme of the marketing plan into the design of the postcard. Logos, color schemes, design styles all need to be coordinated.

What size postcard will you be designing? The impact of a large card could be worth the additional cost in printing and postage. If you can print on only one side of your postcard, it will be kinder to your bottom line; however using both sides of the card will allow you to tell a bigger story.

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Postcard Printing