Marketing with postcards, sometimes known as direct-mail marketing, is one of the best ways to communicate with your customers. It’s efficiency for businesses is evident on a number of levels, the most important of which may be price. Designing and printing postcards can be done for pennies; in fact, postage will likely be your highest cost. Keep your postcards to 4 x 6 and you’ll keep your postage costs manageable.

If you conduct a direct-mail postcard we will know in short order if the marketing plan is a success. People will respond to the card .. or they won’t.

Your marketing plan can easily be tweaked with postcards. If a 10% discount doesn’t receive a good enough response, send a new postcard the following month offering a slightly larger discount, a rebate or a free consultation.

Sending your customers a postcard reminds them of your unique service or product and lets them know you appreciate their business. Postcard marketing can build loyalty and personal relationships with your clients.

Postcards give customers something physical to refer to - to file, to tack onto their bulletin board, to scan onto their hard-drive. It reminds them of your name, address, phone number and website. Seeing your logo reinforces your brand.

Marketing postcards provide a cost-effective and easy way to stay in touch with your customers.