Every kind of organization, from pharmaceutical companies to church groups, can use promotional postcards to stay in touch with colleagues, customers or congregants. Promotional postcards are an inexpensive way to create awareness of something that is going on in your organization, whether it is a new product or an after-school fundraiser. Newspaper, radio or television advertising is sometimes too broad and costly, and one wants to save money while at the same time targeting a specific audience.
For instance, drug companies send out promotional postcards to physicians to provide them with regular information, particularly on new drugs. Real estate professionals use promotional postcards throughout the sales process – first with just listed postcards; then with open house postcards, and finally with just sold postcards.
Travel agents and cruise lines use promotional postcards to advertise special packages and new destinations. Museums and arts organizations use these materials to announce special exhibitions and as save the date postcards for upcoming events. There is no business that can't benefit from using promotional postcards.
Most promotional postcards, but not all, are used as mailings and there are things you can do to improve the chances that your promotional postcards and announcements will avoid the wastebasket. For instance, consult those on your mailing list whether they wish to continue receiving material.
As an alternative to mailing postcards, retailers often use them as discount coupons, placed next to the cash register. Promotional postcards can be taken to seminars, networking meetings and conventions to showcase special events and price packages.